Founded by twin sisters Carol and Cynthia Ugwu, we partner with brands to shape identities, websites, products, motion and digital experiences that feel distinctive, thoughtful and built to last.
We’ve spent most of our lives side by side: twins, best friends and designers. Building something together was always going to happen.
We share a lot of the same interests, references and taste, but our instincts differ. Carol leads brand, shaping identities and the systems around them. Cynthia leads digital, across product, web and motion. Secnd brings both under one studio.
For clients, that means two perspectives from the first conversation. We don’t design a logo, a screen or a website in isolation. We look at how they work together, so the brand someone meets is the same one they end up using.
Head of Digital
I design the parts of a product people touch: the flows, the screens, and the motion between them. On the web, I build what I design, so the timing that ships is the timing I drew.
For me an interface isn’t done until it moves well, and motion should explain, not decorate. Outside the studio I’m usually dying to the same soulslike boss for the fortieth time, or playing Marvel Rivals, which I’d argue counts as research into how a good hit should feel.
Head of Brand
I’m a brand designer drawn to the moment an idea begins to feel like a real brand. I work across identity, typography, illustration and packaging, building the system everything else grows from, so whatever gets made next already looks like it belongs.
For me a brand should be recognizable before you see the name. Outside the studio I’m usually gaming or halfway through another Lego build, which is really just a brand system you can hold.
Have a brand to build, a website to rethink, a product to improve or an idea that needs a clearer direction? Tell us what you’re working on and we’ll see where Secnd can help.