Kaffra, brand
Overview
Kaffra is a contemporary coffee brand rooted in Ethiopian heritage, the birthplace of coffee. Built for a new generation of drinkers, the identity carries culture and character across brand and packaging without leaning on the category's usual cues, sacks, beans, and earth tones.
- Industry
- Food & Beverage
- Year
- 2024
- Services
- Brand
- Scope
- Brand Strategy, Visual Identity, Art Direction, Packaging Design, Illustration, Typography, Colour System
