Placenew, website + dev
Overview
PlaceNew is a Toronto creative house working with brands across design and strategy. I led the design from inception to launch, building the design system from scratch in Figma, designing every page, and creating the motion work in After Effects before refining it through to release.
- Industry
- Creative Agency
- Year
- 2024
- Services
- Website, Motion
- Scope
- UX Research, Wireframing, Design Systems, UI Design, Motion Design, Development
- Visit
- placenewstudios.com
Splash
Two directions were built in After Effects: a flowing liquid treatment, and a diamond that zooms and resolves into the site. The diamond won for being sharper and landing on a single decisive moment, closer to how PlaceNew works.